Jagdish Sheth, Goizueta Business School at Emory UniversityDr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he held positions at the University of Southern California, the University of Illinois, Columbia University as well as the Massachusetts Institute of Technology. Dr. Sheth is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an advisor and as a seminar leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more. He is also on the Board of Directors of several companies including Norstan, Cryo Cell Internatinal and Wipro Limited.
Dr. Sheth over his career has garnered numerous awards and recognition for his contributions to the field and study of marketing. These include, the Academy of Marketing Science’s Outstanding Marketing Educator; Outstanding Educator Award by the Sales and Marketing Executives International (SMEI); P.D. Converse Award by the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science; Distinguished Fellow award from the International Engineering Consortium; American Psychological Association (APA) Fellow; Richard D. Irwin Distinguished Marketing Educator Award (AMA); Charles Coolidge Parlin Award (AMA).
A prolific author, Dr. Sheth has authored or coauthored hundreds of articles and books. In 2000, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life (Simon & Schuster) and in 2001, the book Value Space (McGraw-Hill), coauthored with Banwari Mittal, was published. Dr. Sheth's latest book, The Rule of Three (Free Press), was coauthored with Dr. Rajendra Sisodia and published in 2002. In addition, he is under contract to co-author three books: Tectonic Shift, Firms of Endearment and 4 As of Marketing.