The way we see it, art matters—now, more than ever.
Research proves it: Art is valuable to individual well-being, student achievement, diversity, tax revenues, social capital, tourism, civic participation and revitalization of depressed neighborhoods. Art performances and activities, as well as the presence of living artists in a community, have a quantifiable, positive impact on quality of life.
What’s more, art adds up. Atlanta’s arts community contributes more than $700 million to the annual local economy. In metro Atlanta, the nonprofit arts industry is the seventh largest nongovernmental employer, supporting more than 8,200 full-time jobs and generating $27.07 million in local and state government revenue.
For people from the Atlanta metro area, the cultural landscape offers a dizzying array of activities and opportunities spread over a large geographic area. And despite the area’s identity as a major arts center, cuts to the state education budget for arts programs have made it extremely difficult to provide art instruction in public schools. Community centers, after-school programs and faith-based organizations often collaborate with arts organizations and artists to fill this void.
We will measure progress by tracking:
- Audience participation in arts programs
- Annual operating budget revenues for small to medium-sized arts organization
- Resident satisfaction with the availability of arts and culture options
Current Grant Opportunities
The Arts Capitalization Project was officially launched in early 2014 after research showed that Atlanta’s small and midsized arts organizations have limited liquidity and capital—a precarious position to be in. Designed to deeply impact the economic viability of rigorously selected individual arts organizations, the innovative capitalization process included capitalization training of 40 arts nonprofits staff and board leadership. The goal of the program is to train and engage many more nonprofits in the Atlanta community and create a system that understands the importance of capitalization for the long term financial health of its arts assets.
Grantee organizations were selected through a rigorous process. Grantees to date include Atlanta Celebrates Photography, Atlanta Contemporary Arts Center and Horizon Theatre.